As a final for a Brand & Identity class, I went through the process of redesigning the identity of Dippin’ Dots. Out of the 10 logos I redesigned, I chose Dippin’ Dots mostly because I was craving them at the time, but also because I remembered Dippin’ Dots held so many fond memories of my childhood and I figured it would be the perfect final project of my college career.
Products made: Logo, Brand Identity, Packaging, Stickers, Merch, Ad Campaign (print and digital), Storefront (portable cart)
Programs Used: Adobe Illustrator, Photoshop, and Indesign
